Trying to improve your page rank on Google? Maybe you want to steal Nate Elliott’s playbook. Or just take his advice.

…optimizing video content to take advantage of blended search is by far the easiest way to get a first-page organic ranking on Google.

The better question is why aren’t people putting keywords in their videos? We’ve heard and conferences - and for what its worth, I’ve repeated - that tagging your videos is critical, including misspellings. Just because someone doesn’t know how to spell doesn’t mean you don’t want them to watch you video, right?

Not to steal any traffic from Nate, head on over to his blog post for some pretty simple solutions that will have a dramatic impact.

In a post on his blog yesterday, Jupiter analyst Nate Elliott points us towards a site that is doing pre-roll right.

First let me say that I’m a long time fan of Nate’s and his POV on both the online advertising and digital home markets. He gets it. Second, lets point you towards Rochester’s WHAM channel 13, who Nate believes is doing pre-roll better than most.

The site keeps the ads short (all are under 15 seconds), they rotate through advertisers so users don’t see the same ad several times in a row, and they run companion banners for each pre-roll advertiser. They even help their advertisers design custom video ads for use online (in one pre-roll ad, the spokesperson points to the companion banner and says “click here” — corny, but probably effective). The only thing they don’t do well is limit frequency: there’s a pre-roll ad in front of every single clip.

Head on over to Nate’s blog and read the rest of his entries. See why I’m a fan of his, and let us know what you think.