There are lots of cool companies, technologies and ad formats out there. But without metrics, “cool” ain’t worth much. So who is helping people figure out just how cool their ads are? Visible Measures is one of those companies. I’ve had the pleasure of chatting about the industry, and not the industry, with Matt [...]
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What does bi-polar mean, anyway? And who writes these panel titles? Nevermind. Another standing room only panel. Engagement continues to be mysterious, and measuring it even more so. There is data that is reflective and indicative, but it is probably best to let the client determine the success metric for themselves. Measuring video is more [...] |
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