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By Corey Kronengold, June 16th, 2008
Moderator: Dan Ackerman, Sr. Editor, CNET
Andrew Budkofsky, Break Media
Lynn Bolger, comScore
James Kiernan, MediaVest
Maniak Mazumdar, Nielsen
Even Silverman, Lifetime Networks
There is a lot of discussion about ISP data and how it can be applied to the web. comScore and Nielsen may not be as accurate down the long tail.
Long tail is important, but there are challenges [...]
By Corey Kronengold, June 16th, 2008
Moderator: Joe Mandese
Andy Von kennel, SVP, Measure2x
Adam Kasper, SVP, Mediacontacts
Jeff Malmad, Director of Digital Media, Beyond Interaction
Damon Bethal, Digital Director, Mediavest
(Podium was in the way, and I couldn’t see who was speaking all the time. Sorry.)
Adam: There is a shift up for clients wanting to “do online video.” But for the majority of clients, [...]
By Corey Kronengold, January 8th, 2008
Congrats to long time OVW friend Julian Zilberbrand, who was recently promoted to Vice President, Group Director for Technology and Ad Operations at Mediavest Digital.
Julian is one of the most insightful folks in the business. This is what Julian told MediaPost back in 2004, when he was a product specialist for rich media provider, [...]
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