Joost Gets into White Label Biz, Here’s How to Succeed

Yesterday Joost announced that it has fired its CEO and will focus on the crowded White Label player market. This segment is the most lucrative space to be in an online video market in which costs are high and consumers are loathe to pay. But as Yahoo!’s ditching of Maven on the same day shows, [...]

Joost Kills P2P; Gets Focused on Getting Bought

After much speculation Joost has announced the shutdown of their downloaded player app and P2P video service as of tomorrow. If content is king then Joost is dead. But if user experience is king they may still have a shot, at least in the form of acquisition by a mainstream media company seeking to increase [...]

Joost Set to Relaunch Tuesday

Much hyped, much maligned video portal Joost is set to relaunch tomorrow, this time, sans download. Oddly, the logins from my previous accounts don’t seem to work, so I’m guessing there will be plenty of signing up again. Unfortunately, in my attempts to sign back up, I keep getting a “Something went wrong, please try [...]

Why Joost Isn’t Dead

Joost has become the new Hulu, (ed. note: this was written when the memory of pre-launch Hulu bashing was still fresh) the online video company everyone loves to hate. Unfortunately for them the criticism comes after they launched, but Joost has two critical things going for it: advertisers love it, and as a result content [...]

Joost Telling Different Stories

Joost refuted a report that they are preparing for a “major retrenchment,” but they sure can’t push a consistent message. The new company everyone loves to hate (remember when it was Hulu?) has said somewhat different things to a number of different people.

The company told c21 media “the report was ‘false [...]