In a move much wiser than the WB made a few weeks ago, Comedy Central has begun a test offering of John Stewart’s Daily Show and Steven Cobert’s The Colbert Report on Web TV portal Hulu.

Just as Netflix has become the go-to destination for all things DVD, Hulu is quickly living up to its promise and potential to become the first stop for users looking for TV content online. The addition of a 480p viewing option is also very much appreciated by those of us streaming web content to our TVs.

With monetization rights management tools like FreeWheel hitting the market, syndicated content owners are getting the ad revenue they rightfully deserve, removing the risk to hyper syndication of content. We’ll be seeing more deals like this as specific destination sites become the one-stop-shop for the content you are looking for. YouTube’s quality, and lack of formal distribution deals with broadcasters, won’t cut it for long…..unless you still want to watch “Dog on Skateboard.”