Updated: More than 55 million homes will could be interactive TV-enabled by the end of 2009. according to research firm SNL Kagan, a number expected to reach 75 million by the end of 2010. Currently there are 30 million homes capable of receiving interactive programming as a result of the NDS and OpenTV standards employed by [...]
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TV watching has shifted in more ways than are currently accounted for. While it is itself still a unidirectional medium, online media is being consumed parallel to television and is often turning television into a richer interactive experience. According to a BIGressearch study released by the Center for Media Research, nearly 70% of users consume other [...] |
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