Posts Tagged ‘heavy.com’

Heavy Getting Lighter

Thursday, June 5th, 2008

Online video portal Heavy.com is laying off 25, according to Silicon Alley Insider, via PaidContent (which for some reason won’t load on my computer right now.)

The video portal known for its male skewed content and audience is spinning off the Husky Ad Network and apparently doesn’t need whatever the other team was doing. Not sure how that works, but I’m personally glad to see the ad network side surviving in light of the recent discussion about ad networks and their value to the industry.

Heavy Inks Syndication Deal With CBSSports.com

Wednesday, June 4th, 2008

Heavy.com will begin syndicating The Burly Sports Show to CBSSports.com. The weekly show hosted by comedian Nick “Fitzy” Stevens reaches over 2 million monthly viewers according to an emailed release.

More videos from the “Burly Sports Show” channel at Heavy.com

CBSSports.com has been relatively light when it comes to online video content in the past so it makes sense for them to start seeking out quality independently produced content. CBS Sports will manage ad sales for the show on their network.

In a separate announcement, Heavy announced they will spin off Husky Media, their video ad platform as its own entity. You may remember our previous coverage of one of the Husky Network’s unique, in-your-face ad formats.