By Ben Homer, July 20th, 2009
ESPN will launch a number of local sports portals, bringing them into competition with newspapers and local TV reports the New York Times. Local sports has been one of the last major selling points for newspapers and network affiliate which have just about across the board cut local reporting budgets.
Above: ESPN SportsCenter Chicago Edition
According to [...]
By Ben Homer, March 10th, 2009
Multichannel News reported yesterday that ESPN has come up with a method for dynamically inserting mid-roll ads into their live video content on ESPN360. The proprietary technology, developed by Disney Interactive Media Group is a major development as the ability to deliver live advertising from a third party without manually inserting it from the source [...]
By Ben Homer, November 12th, 2008
ESPN has released its first episode of its scripted web series Mayne Street. ESPN’s John Skipper said last month that the network has 15 episodes done his “expectation is it can generate millions of viewers.”
Above: Mayne Street Episode 1: “Fixes”
As ReelPop notes it shows shades of ABC’s Sports Night.
By Ben Homer, October 31st, 2008
In a week that saw more companies shedding jobs and packing it in for the recession, there was also a lot of positive including news of digital syndication deals designed to push more content to more screens.
I may be a contrarian, but I’m looking forward to the “Internet Winter.” The constriction of available capital should [...]
By Corey Kronengold, June 23rd, 2008
Backed by Michael Eisner’s Tornante Company, Veoh has secured content from ESPN and ABC for their video portal, according to a Reuters report.
Veoh will show full episodes of some of ABC’s lineup as well as clips from ESPN’s shows and sports highlights.
