Posts Tagged ‘engagement’

Live at OMMA - Video Looking Strong

Monday, March 17th, 2008

Still comScore’s keynote. Online video is helping advertisers reach elusive audiences and offers better engagement. Reach and frequency are mandatory metrics for grabbing traditional ad dollars. And a reminder that the click-through is not a branding metric!

Measuring latent conversions and offline impact will show a higher, true ROI to your online marketing investment.

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Posted in Video Research, Web 2.0, WebTV, advertising | No Comments »

VideoEgg Introduces AdFrames Brand Response Network

Wednesday, February 20th, 2008

Standing in between me and a vodka tonic is VideoEgg’s Troy Young, introducing their new AdFrames Network, a performance based ad offering specifically built for brand advertisers seeking engagement. It distributes rich media and video on social networks. But here’s the cool part - advertisers pay only for engagement. CPE.

Find out more at VideoEgg.com/adframes.

To the bar!

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Posted in Real Ads, advertising | 3 Comments »