IAB Releases InStream Ad Metrics Definitions
Tuesday, June 17th, 2008The IAB has released its definitions for InStream ad metrics. View them on their site or download the PDF.
This is a critical step towards simplifying the buying and selling of online video advertising and speeding up the shift of TV ad dollars onto the Web. Definitions cover linear, non-linear and companion banner metrics.
Questions? Do they make sense? Will they work? Comment!
