IAB : Great Debate: Online, Offline or Both

Moderator: Patrick Keane, EVP / CMO, CBS Interactive
Steve Robinson, President & Founder, Panache
Ian Schafer, CEO, Deep Focus

Patrick: Upfront is this week. How is money positioned in terms of an upfront, and will we see “meaningful” budgets move over?

Steve: We see multiple approaches. Seeing early adopters consuming all their video online, but you need to have [...]