Check out Daisy Whitney’s New Media Minute. This week she digs in to how Mojo HD is paying close attention to user comments and feedback on their web series “The Circuit” and changing the editorial direction based on it. Good stuff.
Also, don’t miss Daisy (or us) at the OMMA Video Conference on Monday!
This week, TV Week’s New Media Minute with Daisy Whitney takes an exclusive look at Hulu’s demographics, comparing numbers from Hitwise and Nielsen to see who’s tuning into Hulu. (Hint: both my parents watch it.)
She also takes a quick look at Revision3’s Internet Superstar, a podcast I’ve been grabbing through the Zune Marketplace for the past few weeks.
On Monday (sorry, been busy), Daisy Whitney dove into a new ad strategy for online video producers - product placement.
Ad revenue is in short supply for content producers without the scale of portals, premium brand websites and ad networks. Its been no secret that producing your own online web show doesn’t mean you can quit your day job, even if you do earn some popularity. So savvy producers have begun to explore higher paying alternatives than pre-roll, overlays and standard partner programs. Product placement and show sponsorships can ring up the cash register for shows that have a reasonably sized - but consistent - following.
Product placement ensures an ad is married to the video. Recent examples include YouTube star Tay Zonday’s “Cherry Chocolate Rain” video, produced in conjunction with Cherry Chocolate Diet Dr. Pepper; Hayden Black’s “Abigail’s X-Rated Teen Diary,” which featured a Warner Home Video DVD; and comedy duo Rhett and Link’s “Cornhole Song,” sponsored by AJJ Cornhole, maker of the Cornhole backyard game.
Read the article or watch Daisy’s latest New Media Minute.
Full Disclosure: My company, Tremor Media, represents product placement opportunities for content mentioned in Daisy’s article. However, Tremor Media was not contacted for the story.
Daisy Whitney discusses the 2008 MacWorld and Steve Jobs’ keynote, as well as increased online video usage in the wake of the writer’s strike, and the upcoming Greenlight Awards, sponsored by On Networks and the South by Southwest Film Conference and Festival.
In the latest installment of New Media Minute, Daisy Whitney interviews Gary Vaynerchuk, host of the popular Web show Wine Library TV. He talks about how to make it in Web video and whether he’d make the leap to TV.
