Posts Tagged ‘comcast’

Comcast Officially Caps Data Usage

Thursday, August 28th, 2008

It’s official. DSL Reports has confirmed that Comcast will officially implement a 250 GB cap on bandwidth for broadband subscribers beginning October 1.

This has been a long time coming, after the spotlight was shone on Comcast for their unorthadox network practices, and the FCC ruled against their policy of throttling P2P applications on their network, Comcast has finally taken steps toward challenging those who use their network to transfer massive levels of data.

This is a smart policy, in the vein of what was previously advocated by Google’s Vint Cerf, that will allow Comcast to manage the traffic on their network more efficiently.

UPDATE: Thanks to Vint for the clarification, this policy isn’t as smart as his idea:

“I advocated limiting RATES not limiting total bytes transferred. The aggregate transfer cap deals with averages while, as Tony Lauck has pointed out, the issue is instantaneous data rate congestion - too much being transferred at the same time. Different metrics and methods are needed to limit the maximum rate at which a user can accept or emit data.”

No word on the penalty when users go above the 250 GB threshold, though this type of tiered pricing seems preferable to the metered pricing proposed by companies like Time Warner.

FCC Slams Comcast For Network Practices; Google Asks How To Manage

Monday, August 4th, 2008

On Friday, the Federal Communications Commission released a three page ruling finding that Comcast’s network management practices “unduly interfered with Internet users’ right to access the lawful Internet content and to use the applications of their choice.”

While the order is a win for net-neutrality advocates, Google’s Public Policy Blog points out that it leaves unanswered a critical question: What’s a reasonable approach for managing broadband networks?

The order states that Comcast “has an anti-competitive motive to interfere with customers’ use of peer-to-peer applications” but Comcast also has an obligation to provide a certain standard of service to their users who can be effected during times of network congestion, and compounded by a small percentage of those who are using disproportionate amounts of bandwidth.

So, argues Vint Cerf, Google’s Chief Internet Evangelist (because as you know, Google now owns the internet and if they don’t evangelize it who will?) “the real question for today’s broadband networks is not whether they need to be managed, but rather how.”

Metered pricing as we’ve argued here before is not a solution so much as another way for those that own network infrastructure to increase revenue. Cerf argues for transmission rate caps, “which would allow users to purchase access to the Internet at a given minimum data rate and be free to transfer data at at least up to that rate in any way they wish.”

Comcast was the first to be busted for their network practices but their problem is a larger issue facing all network operators. The FCC’s decision doesn’t make the question of how any easier to answer. In my mind, while potentially unpopular with the hands-off crowd the best long-term solution is independent oversight by an unbiased government agency of all U.S. networks.

Director of Interactive Marketing for Comcast Interactive Media

Friday, May 9th, 2008

Contact: Elizabeth Perlmuter
Senior Recruiter, Comcast Interactive Media
elizabeth_perlmuter@comcast.com

Reporting to the VP of Marketing, you will be responsible for building and executing a comprehensive marketing plan and strategy, with a focus on ROI for Comcast.net.
In this role you will also:
• Be responsible for developing and implementing marketing programs and campaigns to meet acquisition, engagement, and revenue targets.
• Develop database marketing strategy and execution; supervise database marketing manager.
• Work closely with Content Services organization, Product Management, Business Development, and Sales teams to identify business needs, implement product marketing plans, track marketing effectiveness and ROI, and guide product line strategies.
• Explore and execute content sampling and/or syndication of assets that drive Unique Visitors, Page Views, and Video Views to comcast.net
• Responsible for management of marketing campaigns and initiatives for cross-platform product offerings
• Work with Comcast corporate entities to build www.comcast.net opportunities and to support cable division objectives.
• Research and analyze industry sources, economic analysis, competitive position and products.
• Manage internal and external resources to optimize SEO, SEM, advertising, promotions, partnerships, and other tactics to increase reach
• Identify company assets, including installers, self-install, cross promotion, online and offline inventory to attain new users and increase engagement with comcast.net
• Other duties as assigned.
The ideal candidate will have the following background:
• BS in Marketing or related relevant discipline or equivalent work experience; MBA preferred.
• 7 + years experience in online marketing in the telecommunications, consumer products, online media or high technology industries, preferably with blue chip companies and working with big brands..
• Extensive experience in the creation of marketing plans and advertising campaigns; direct experience in managing: SEO, online advertising, promotions/sweepstakes, conversational media (blogging, social networks, user generated content, etc.), and partnerships. You must have working knowledge of each of these.
• Creativity, attention to detail, ability to effectively prioritize and multi-task, flexibility and comfort in fast-changing and ambiguous environments.
• Excellent presentation and communication skills.
• Must be a team player, able to work closely with cross-functional development groups and anticipate and react to changes quickly.
• Must be able to travel.