Kate Kaye on Politics and Online Advertising

As most of you know, ClickZ’s Kate Kaye provides some of the most insightful analysis of the online ad market. Like me, she’s also a political junkie.

Now that the primary season is over, Kate explains to the Business News Network how the campaigns leveraged new media, and who succeeded, and why.

Ed sidenote: Are [...]

Career Sites Embracing Video

Kate Kaye, one of my favorite “real” journalists, writes in today’s ClickZ that career sites are embracing online video at a very healthy clip.

“Video is a tiny sliver of recruitment advertising, but it’s growing incredibly fast,” said Peter Zollman, founding principal of Classified Intelligence, who predicts big increases over the next two to three [...]