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CBS has launched their new HD Video portal with plenty of CBS content to enjoy. A quick view of a few shows on the laptop confirms that the content looks clear, sharp and doesn’t stutter. Looking forward to checking it out on the big screen as usual. But, wait. What about the ads? I’m glad you [...] Moderator: Patrick Keane, EVP / CMO, CBS Interactive Patrick: Upfront is this week. How is money positioned in terms of an upfront, and will we see “meaningful” budgets move over? Steve: We see multiple approaches. Seeing early adopters consuming all their video online, but you need to have [...] CBS Interactive President Quincy Smith just wrapped up the morning keynote at the IAB Digital Video Leadership Forum, key notes: Some CBS Stats: Web as a complementary platform: Despite being touted as a case study/model for cross platform promotion and trend analysis during an OMMA keynote presentation by CBS Interactive’s Chief Marketing Officer, Patrick Keane, CBS has canceled the show. |
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