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Eric Picard is clearly one of the smartest people around. Its no wonder he’s one of Microsoft’s online advertising thought leaders. He’s providing an overview of manual vs. automated optimization, and the pros and cons of exchanges for both publishers and advertisers. Blind bidding is bad for both the advertiser and publisher. As campaigns run, [...] Just weighing in before the panelists take the stage. I think there are a lot of media buyers and planners who are definitely afraid for their jobs if media planning becomes totally automated. Conversely, Cory Treffiletti believes that technology will enable media buyers to handle larger budgets more efficiently, which is true, of course. But [...] |
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