Posts Tagged ‘audience network’

CBS Hopes to Put Innertube Failure Behind Them with New Video Efforts

Sunday, February 24th, 2008

According to an article in Marketwatch, CBS is looking to put their Innertube fiasco behind them by reintroducing some additional series into their video offering, making it easier to enjoy your old faves as well as their current line up of TV fare across the 300+ sites and partners in their CBS Audience Network.

CBS will be adding full episodes of “Hawaii Five-O,” “Star Trek” “The Twilight Zone,” “MacGyver” and “Melrose Place.” CBS previously abandoned their own efforts in favor of creating a distribution network of partners including Bebo, Comcast, Joost, MSN and Veoh, as well as social-networking partners such as YouTube, Meebo, MeeVee, RockYou, and VideoEgg.

The best news, though, is the recognition by CBS Interactive president Quincy Smith that, “clients want to buy across platforms.” However, Smith also noted that, “the conversations are starting at the network level,” and that will continue to present challenges for the interactive advocates to make a better case for the medium. CBS is finding a way to drive interactive ad sales, and still keeping the budgets flowing into TV first.