AP Online Video Network Moves to thePlatform

The Associated Press has moved their Online Video Network back-end from MSN to thePlatform reports PaidContent, quoting Jane Seagrave, SVP for AP’s global product development unit:

When we got to discussing renewal, we jointly and very amicably agreed that it no longer made sense to have Microsoft handle both ad sales and technology. We’ve been pleased [...]

AP To Launch Syndication Platform

The Associated Press will be introducing a new syndication platform to it Online Video Network that will allow its affiliates to syndicate their own videos to other members of the network.

The best part? If affiliates choose to sell advertising against their local content they keep 100% of the advertising revenue. If they decide [...]