By Corey Kronengold, February 21st, 2008
Google continues to offer publishers new ways to monetize video leveraging their AdSense platform. Today Google announced new partners in the AdSense for video beta program including Brightcove, Tremor Media, Blip.TV and YuMe, to name a few of the 20 partners.
Publishers in the beta program will be able to choose between overlay ads featuring [...]
By Corey Kronengold, February 15th, 2008
Saul Hansell of the New York Times is reporting that Google has begun testing video ads on their search pages.
“The big insight of Google wasn’t text ads; it was that the ads should be conducive to the format. We were doing text-based search that was all textual. Visual ads don’t work in that format,” [...]
