By Corey Kronengold, June 26th, 2008
In case you haven’t clicked on every link in our blogroll (but why haven’t you?), head on over to Mark Glaser’s MediaShift blog. Mark spoke to a number of industry leaders about the state of online video advertising, and I must say that its one of the most balanced pieces you’ll get to read.
But [...]
By Corey Kronengold, April 11th, 2008
Congrats to OVW friend and social media guru / junkie Amanda Mooney for joining the editorial staff at AdRants. Her first post sheds light on the challenges of the “post and prey” mentality that marketers bring to the table when they “want to do a viral video.”
We’re sure that Amanda and her team [...]
By Corey Kronengold, January 9th, 2008
A few weeks ago, AdRants’ Steve Hall blew his stack – rightfully so – about the promotional advertising floating across the bottom of his TV in the middle of the program he was watching. I can’t wait to read what he has to say about this.
Yes, I harp on the value exchange, and users [...]
