Taboola Launches Recommendation Engine & Gets $4.5mil

Taboola, a developer of personalized video discovery platforms, today launched their ViDiscovery video recommendation solution for online video publishers.

While the company has acknowledged that search has more than proven its effectiveness with textual and informational queries, it is lacking in terms of personalization and in its ability to predict the continuous video experience viewers are seeking.

ViDiscovery addresses those challenges through a recommendation solution built to match viewers with personalized video recommendations. According to the company, the technology analyzes the context and content of each video and anonymously studies the viewing patterns of users as they view videos on publishers’ websites.

Separately, the company announced a $4.5 million second round of funding led by Evergreen Venture Partners.