OVW friend Steve Hall of AdRants rants pretty hard about NBC’s new layover promo spots during Heroes.

So this is what it’s come to, people. The nets aren’t going to take any more of our ad skipping shit and they’re now going to bombard us not only with annoying in-program promotions but with annoying, unskippable in-program ad banners. Apparently taking a cue from YouTube’s video advertising efforts, NBC is going to get is ad revenue no matter what it takes.

Steve is 110% on the money here. The more audiences try to avoid ads, the harder the networks need to try to make sure people see them. Like it or not, the networks are winning, and are going to continue to win. Why? Because the alternative is a lack of good shows. No revenue = no production budget. Actors will need to be paid less, production quality will need to go down, or we need to pony up something in the value exchange. That goes for online and off. If you tune in, someone is going to try and advertise to you before you tune out.

We know you don’t like commercials. We know you don’t like ads. We know you don’t want to pay. Will someone please tell me - or anyone in the industry - what you are willing give up in exchange for free programming?

This entry was posted on Tuesday, October 30th, 2007 at 1:18 pm and is filed under Real Ads, advertising, editorial, rants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.