SME / FOB Takeaways
Funny story about Streaming Media East - Almost everyone had a big screen TV playing video in flash or windows media, but no one was actually streaming anything. Windows media and flash usually look great when played from the hard drive.
There were a ton of CDNs but there really weren’t too many other service providers. Aside from player builders like Maven, the Content Management companies like The Platform and a few others it was a pretty small group of exhibitors.
Notably missing were the rich media advertising agencies. The Search Engine Strategies conference had 3 exhibit halls full of vendors and search is clearly where companies continue to focus most of their online advertising dollars.
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The Future of Broadband conference yesterday had the same essential message shared by everyone in online space - online video is changing everything. Broadband video truly is taxing existing networks.
One of the most interesting moments was a debate among panelists on network neutrality and in particular whether policy controls are in opposition to net neutrality.
Rich Cardone of DSL Forum made the argument that from a market perspective classes of service make sense. Enterprise users will have higher bandwidth requirements and will pay more to know that network service will be uninterrupted.
Susie Kim Riley of Camiant followed up on this by saying that Google has proven this argument by partnering with third party network suppliers to ensure high Quality of Service.
The best argument for network policy controls is that as we move toward increased use of VOIP and communication occurs more frequently over IP networks, priority of access to emergency services is becomes essential.
We aren’t there yet but networks are moving toward smart gateways and routers that will personalize the digital media experience for each user across platforms and standards.
The future is a universal cross-platform personalized media experience allowing users to consume content on any device combined with relevant advertising based on their history.
May 21st, 2007 at 12:39 pm
Hello, I work with the Hands Off the Internet Coalition and if I am accurately reading your post correctly, you understand that broadband heavy applications will require an enhanced next gen internet but net neutrality will only put the breaks on these developments. It is best to leave well enough alone so we can continue to take advantange of the newer, robust tech applications just on the horizon.
May 21st, 2007 at 2:03 pm
Thanks for the comment, let me try to clarify. We have tried to stay net neutrality neutral here at OVW and the thoughts here are designed to spur debate about some of the issues that will be faced as the net is burdened by some of these broadband heavy apps. We think there are strong arguments on both sides of the debate.