When the collective geekdom of the United States shows up in one place and spends half their time in line they have a lot of extra time to bitch on their mobile devices. That said, it’s probably still fair to label Sarah Lacy’s interview of Mark Zuckerberg (watch here) at SXSW an unmitigated disaster.
Above: Sarah Lacy Discusses the Zuckerberg Keynote
You could almost feel bad for Sarah, Twitter and Techmeme quickly spread news about how bad the interview was; it was variously labeled a “train wreck,” a “disaster,” and an “out-and-out bomb,” but she doesn’t do much to redeem herself the interview above. At least she “feel[s] fine about it as a journalist” and her “Amazon rank is higher than ever.”
Wow, she’s truly clueless. She just doesn’t get it. Denial is a bitch.
Props to her! It’s brutal to get hit by a wave of internet trolls. RL ones have got to be way worse.
[...] was such a disaster that c|net has an article about it. Wired has another. Whoa – Lacy’s video response. She seems oblivious to just how bad she really was, tries to blame the crowd and the [...]
[...] again. I guess the interview is buried, but the videos of the Sarah vs. Zuckerberg interview and Sarah’s response, will be Digg [...]
[...] again. I guess the interview is buried, but the videos of the Sarah vs. Zuckerberg interview and Sarah’s response, will be Digg [...]
Yap yap yap. It’s pretty obvious she enjoys the spotlight.
She might want to work on inserting less ‘likes’ in her chit chat. Would make her seem less valley girl reporterish.
I’m sure the geekdom overreacted, as they are prone to do in flaming comment wars. But there’s an air of mainstream ‘media superiority’ in this gal.
Sarah explains it. Now I understand. It was the audience fault. They screwed it up for SXSW and Mark. As she would have it, next time, she should interview Marjk and no one should attend.
It’s like, I don’t know if I can trust her. You know, like, what I’m talking about? You get what I mean, like, I get this all the time, like, I have a hard time taking a journalist seriously that says, like, a lot.
I hope she, like, got a date with Mark.
David
Just wondering if the crew would be so vicious if Lacy were a man. Mark Z deserves the venom, not the person interviewing him.
“That’s the price for being high profile”
*gag*
Honestly, the audience did not overreact. It really was that bad. If you were there you’d know.
[...] a post-keynote video interview, Lacy was unapologetic, even condescending toward the audience, and suggesting that their reaction [...]
What I would like to know is WHO was the clueless person at SXSW who put her up there and labeled her a “journalist” She’s nothing but a web cam amateur… not to mention clue less herself. Please let JOURNALIST do a JOURNALIST’s job!
can she say the word “like” 100 more times please. where are you from, “like” the valley?
can we say self-centered. Umm “high profile” gig? Please, make me laugh some more, the only high profile there was Mark Z and it went from high-profile event to a joke-event apparently.
she seems awfully fake and not very good at speaking at all, i couldn’t imagine her interviewing someone or even trying to speak, i imagine she lost it when the audience lost it and annoyed them more.
Wow, was BusinessWeek *that* desperate for a journalist that they had to pick some random cocky airhead with a high school diploma (maybe)?
I agree with JC, constantly interjecting your sentences with “like” is completely, like, unprofessional and just plain, like, stupid.
If I listen to Zuck talk for more than 30 seconds my ears start to bleed.
Luckily Sarah is shmoking hot and I can turn the volume down and just watch her wiggle in her seat.
complete and total denial coupled with a narcisstic streak. No admission of guilt, no admission at even the possibility of having made a mistake or of interjecting herself into the story rather than reporting on it. Seems doesn’t even understand journalism 101.
She should stick with writing in print, because she flat out sucks as an interviewer.
I love Sarah Lacy she is shmoking hot.
If Zuck wasn’t such a dork he would have slipped her a $100 for a lap dance on stage.
I read the articles and then watched the interview.
I felt bad for her at first. To throw in someone non-technical, a guy OR a girl to interview a 3-billion dollar man of tech for an audience of geeks and look what you get. It’s like asking Sarah Lacy to code a search page. You get the “I know what it does, I’m not stupid because I don’t understand code and how it works. But look! I can spell Sarah and search for it!” syndrome.
Though she has been baptized by Internet and I thought most of the comments were probably too harsh. To my horror, I was surprised how many times Sarah Lacy interrupted and spoke over Mark Zuckerberg. How many times she sighs and flirts, gets off subject. I could literally sit and count how many times she interrupts during his speaking times, until she can get her next statement in before she forgets. I guess taking notes is not a part of journalism and interviews?
Ultimately, it definitely shows that she has no in depth technical savvy to ask some of the right questions. She asked a couple questions but ended up going nowhere. In fact she treats Facebook and it’s founder as if it as another Tom and MySpace. A true question did come from the audience, “what do you think is the biggest obstacle or challenge for Facebook moving into the future”. or very similar.
Unfortunately, after the 60 minutes interview which does mention his feud with former Stanford students at ConnectU. Or how about the time he got caught using student ID photos from Harvard’s student database to create a site similar to Hot or Not. At least there was some fun in that interview and information that was insightful.
thought this was funny
http://twitter.com/sarahcuda/statuses/769000309
[...] of her rather more interesting guest, not knowing her audience, and failing to get a clue even afterwards, but more interesting for me are comments related to [...]
[...] have watched the Zuckerberg-Lacy video, I have read the blow-by-blow blog account. I have watched a video of Lacy try to spin it as Zuckerberg’s fault, rather than her [...]
As Don DeLillo wrote in “Mao II,” “The future belongs to crowds.” This was not written in a positive tone, either.
Get together a bunch of people who are obvious fanboys (one person in another article I read used the term “the God of Facebook”)… now remember that all these fanboys are from internet land, where people are basically interchangeable faces pasted onto the same cardboard cutout of a mid-20s programmer nerd. throw in an attractive (to some) woman who is obviously not employed because of her tech prowess, but because of her t&a appeal to the same target market of undersexed mid-20s programmer nerds…
what did you think was going to happen?
it’s darkly ironic that the internet, which people champion as a liberator of repression, an advocate of diversity, and a platform for individual expression, actually just fosters a herd mentality that can so easily overtake a group of like-minded individuals.
people think that just because they can post a comment on their blog, or spread their 140-characters-or-less of fame across the world, that they are somehow justified in acting like jerks in public and harassing someone who was just trying to do their job. the interview was rotten, for sure, but the crowd reaction reeks of entitlement and technology-assisted self-aggrandizement.
Geeks are vicious. It’s in their DNA. Now I made a nasty comment above, but she does say “like” a lot. Not becoming of a video personality, journalist, and moderator.
This is not the first time we’ve seen an interview, panel session, or presentation go south. But this was so darn high profile.
More times than not, people are not prepared or self indulgent.
I actually got so frustrated going to so many bad panel sessions that I wrote an article entitled “More Schmooze, Less Snooze: How to Deliver ‘The Most Talked About’ Conference Session.” It’s got advice for moderators, panelists, and even attendees. Read it before you become the next Sarah Lacy story.
Online: http://sparkmediasolutions.com/conference.html
PDF: http://tinyurl.com/2nkfn4
David
[...] Online Video Watch » Blog Archive » Lacy Responds to Zuckerberg Keynote Disaster (tags: sxsw) [...]
She either doesn’t understand or is trying to spin this. There was an incredible number of times that she interrupted him on great topics (not “developer” “api” topics). As an example, he was talking about facebook as a facilitator to social understanding in countries such as the millions of pro-democracy protestesters in latin america and got cut off in the middle.
That is when heads started turning. The questions were not about “developer” topics they were about facebook’s internet strategy, slip ups, etc.
Spin away Sarah Lacy. Spin away.
I thought the interview wasn’t that bad. The questions have already been asked in previous interviews, and it really just rubbed sand in the wound (especially with Beacon). With these sit-down casual sessions, the feeling should be light, but there is still a line that reporters should not cross. There was a lot of awkwardness going on here, and Sarah clearly lost control.
Mark is not an easy person to interview. Find out what gets him excited and focus on that. Sarah kind of tooted her own horn several times where it was inappropriate; the people are there to see Mark, not her.
Overall, it was definately blown out of proportion, and it was not really that bad. She interviewed like a blogger, when she should have interviewed like a reporter (since she has background at BusinessWeek and Yahoo finance). Chalk it up to experience and get it right next time is all you can do.
The most disturbing revelation in this interview is that she told Zuckerberg what the questions were going to be AHEAD OF TIME.
Not only that, they worked together on them.
This is quite counter to most journalistic polities.
I want my 2:30 mins back! Businessweek…for shame on your HR department. Anyway, Bruins are going to take it this year…you remember that!
OK, this has nothing to do with “sexism in a man’s industry” and everything to do with “self-absorbed, no sense of self-awareness and total ignorance.”
Sarah Lacy lacks any understanding of why her interview was the God-awful train wreck that it was — quite possibly the worst interview conducted in the history of humankind. She was grotesquely unprofessional in her attempt to appear “chummy” with Zuckerberg. It appeared she was too caught up in trying to appear “cool” to the hip Tech crowd and underestimated the level of respect and professionalism we expected from her. She opened with a story about how nervous he was when they first met and called him out on sweaty pit stains. Lacy continued to flirt, twirl her hair and giggle like a school girl throughout the interview – her body language (bouncy, bobbing, crossed legs and all!) was like she was at a bar picking up Mr.-hot-young-thang.
By her playful jabs, she came off as patronizing and condescending towards the young CEO and seemed to think SHE was the star of the show as THE JOURNALIST who gets to interview THE FACE of Facebook. And, at the end, she continued to drive the train by acting on her visibly, deeply, hurt feelings by continuing her immature behavior – she refused to let certain people ask questions because they heckled her (’No – YOU don’t get one because YOU heckled me!’). The best course of action might have been to apologize to the crowd for whatever reason we were displeased, dropped it and continued with a Q&A WITHOUT incessantly commenting sarcastically on her ‘awful interview’. And attempting to go for the ‘poor journalist has a hard job’ angle.
This was not because of the so-called “Twitteratti”. I was not on Twitter but I was at the keynote, live, jaw-dropped and gawking at the ridiculous show, along with most of the crowd. Many left early in disgust. There were plenty of people NOT on Twitter but, the general sense of appallment was shared both on and offline.
Lacy calls herself a Tech reporter yet appears to have little to no understanding of her audience and industry language. I agree that this was NOT the venue to ask Zuckerberg why one can’t sort through their messages on Facebook (Seriously, dude – you get ONE question for this industry leader and you b*tch about the primitive messaging system?? It’s called E-MAIL. USE E-MAIL.). However, if she had led the hour with professionalism and respect for both Zuckerberg and the audience, the masses would not have turned on her. We weren’t looking for: ‘Yeah cool dude, let’s hang out and talk about all the sweet stuff you’re doing on the ‘book! And yeah, Zucky – you’re SO cute, OMG! Zucky and I are buds and I got to write a book all about him, woohoo!’ But, sadly, that’s what we got.
And the grand finale? Telling everyone on Twitter to “screw” the following day. Mature, Ms.Journalist. I think she’s going to need to change industries.
Lacy: “……we touched on a lot of things.”
What like his like um like the Zuckerberg like in his like pants like, like?
Like this girl just broke my like, brain, I think.
Nice work Lacy, I thought I was the only self-absorbed, jelly donut making, kitty cat lickin’, panty hose wearin’, pee drinkin’ person on this earth.
It’s like were like soul like partners or like something, I think like this is a great post right?
I was there.
It was that bad. It wasn’t just a few trolls in the back of the room. It was the entire audience.
What you can’t see on the recorded video is that people started leaving after 30 minutes. People were moaning and talking amongst themselves after 20 minutes.
There were 8 cameras there. I wish 2 would have been on them and the remaining 6 would have been pointed on the audience. Then those people that weren’t there could see how uncomfortable everyone one was.
The crowd gave her the benefit of the doubt for over 45 minutes and then finally had enough when Zuckerberg said to her, “You have to ask a question.” At that point, the crowd jumped to it’s feet and applauded for 45 seconds.
And the above video proves what we in the audience all learned that day, she doesn’t have a clue about who her audience was. And while she may be able to conduct written interviews that go through a tremendous amount of editing and rewrites, she’s not mature enough or quick on her feet to deal with an audience in real time.
She is just plain wrong on a few points:
- sxsw has high profile people every year; ever heard of Dan Rather, Malcolm Gladwell
- there wasn’t a few people in back causing problems, the whole crowd was horrified.
- sxsw is NOT a developer conference, only a small portion of the panels have ‘CSS’ or ‘AJAX’ in the titles…
As a young female journalist, I’m afraid Lacey is out there giving our kind a bad name. It’s unbelievable that she blames what she acknowledges as a shitty interview on her interviewee – the audience – the organizers – everyone but herself. The interviewer is in control. How could you ever, ever implicate the person you’re interviewing as the reason you had a bad interview? A great skill of a good journalist is coaxing a good interview out of a bad subject. And Zuckerman isn’t by any means a bad subject.
I know how it feels to have a shitty interview, but total denial is not a good public face.
[...] which has been much written about. Many people seem to agree that the interviewer was self-centered and didn’t understand her [...]
[...] internet quasi-celeb has published an article defending herself. (On top of her angry tweet and clueless video) Not only does her article not defend her position, it supports the naysayers and adds more fuel to [...]
“some guy” said it.
She’s blames the crowd for ruining SXSW? OMG. She must have a very strong support system at home. What a windbag. Go interview sorority recruits for RUSH week. Ask the hard questions.
[...] to focus on the “written” content, in response to the controversy. Quite clear in this video, even more so in her twittered reply. Both the video and the tweet are already (in)famous. [...]
Please, use the word “like” one more time. Please. I just didn’t get enough of it. And she authored a book? Like cool.
[...] have watched the Zuckerberg-Lacy video, I have read the blow-by-blow blog account. I have watched a video of Lacy try to spin it as Zuckerberg’s fault, rather than her [...]
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[...] friendship with the then 23-year-old Facebook Founder, which amounted to an hour’s worth of audience anarchy, small talk, and non-questions about a company now sporting a $50 billion dollar price [...]
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