Well, we certainly didn’t think it would be that fast, and obviously the deal was in the works before the additions to the management team, but as OWV predicted, Roo has announced a tremendous publisher deal today.

The announcement said that ROO will deploy their video players across all of Universal Music UK’s major sites, including Mercury Island, UCJ and Polydor Records, as well as artist sites that will all feature full-screen viewing capabilities.

“Video is central to our online strategy, as we have a wealth of video assets, including not only artist music videos but exclusive performances, acoustic sessions, interviews and collaborations. Finding a partner capable of supporting our expansive catalogue and audience was our first challenge,” noted PJ Dulay, director of Digital Operations at Universal Music UK. “ROO’s total video management package offers a reliable source of revenue, and its creativity, shared vision and knowledge of our market is outstanding.”

Guess we’ve got some good sources!

This entry was posted on Wednesday, June 27th, 2007 at 1:00 pm and is filed under Deals, Streaming, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.