ROO Group has partnered with GeoBeats, an online video destination for travelers that offers travel guides produced by local filmmakers to “provide the expert insight that only locals can offer.”

ROO has been rapidly expanding their content library which is great, and GeoBeats produces some compelling content, but unless ROO can sell it as part of their larger travel content library to the “$79 Billion international travel market” they so proudly tout in the release it adds no value.

Above: GeoBeats Travel Player

What ROO needs is big sites to syndicate their library of questionably valuable long tail content to. And while the library keeps growing there appear to be few buyers of the syndication product. Right now the largest partners include RCN, Excite and the website of NewsCorp owned London Times.

ROO is partially owned by NewsCorp and that looks like their best hope. Hopefully Rupe can find more use for the library on other NWS properties because few others seem to want it.

This entry was posted on Monday, October 8th, 2007 at 10:05 pm and is filed under Deals, News, video syndication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.