Questions About Warner’s Online Video Strategy

I’m still wrapping my head around the implications of Warner’s plan to lay down $3m for online video originals after advertisers were disinclined to sign on with no real audience ahead of time.

It’s not much money to Warner, but Networks rarely take risks like this. They’re afraid of getting left out. It’s Warner’s way of saying ‘we have to offer online video no matter what.’

Could broadcast networks ultimately survive without an online component?