Comments on: Online Video: The Next Social Media Frontier?

By: deb

deb — Tue, 06 Oct 2009 15:47:53 +0000

It is time for the “SHIFT”! People need to put the “TRUTH BACK INTO the tv,radio,film,news,& papers thus STOP ALL THE CORRUPTIONS & PAYOFFS in East St.Louis,Stl.MO,and Illinois for 2010. People must take charge and take on LEADERSHIP in government,politics,police,dept. of justice,and with the Criminal Justice System to make the necessary CHANGES TODAY not tomorrow! LOL DJ DEB STL Cop corruptions in MO and Illinois are state wide and reaching epidemic proportions. What can you do to do your part to HELP TODAY? Then do it my friends! Stand up,Speak Out,and be HEARD UNTIL someone LISTENS! It is called ASSERTIVENESS! Women need to be ASSERTIVE Not PASSIVE! Abuse is NEVER OKAY!!!! Stop the violence & abuse today. LOL Legal advocate for abused women,children,and elderly in MO & Illinois 2009-2010. LLC. WINLAW2008,Inc.

By: Guillaume

Guillaume — Tue, 06 Oct 2009 11:09:53 +0000

It is not for a brand but this example will sustain your argumentation http://www.starwarsuncut.com/

By: Mike Behr

Mike Behr — Mon, 05 Oct 2009 23:03:34 +0000

good comments and I agree. I am fortunate to work with a very video centric marketing company and we are actually in the process of building and rolling out a user generated program that has individual videos at the heart of it. Maybe 6 months from now, if successful it could become the poster child that demonstrates you point on how to do it right.

By: Roger Harris

Roger Harris — Mon, 05 Oct 2009 21:06:14 +0000

While I agree entirely with the premise of the post, I think that video advocates (myself being one) need to recognize some fundamental limits of video, and in particular the user experience compared with other means of communication.

For example, video is a linear experience, unlike text, in which you can skip as you like as quickly as you can move your eye. In that sense, it is a less flexible medium than text, although it can convey magnitudes more information for the same time investment.

Audio, such as podcasts, are also a linear experience. Their advantage over video is that you can use your eyes for something else. Hence podcasts are successful among drivers.

This is not to diminish video in the slightest, but to remind ourselves that video must find its niches and unique value proposition to realize its promise as the “next social media frontier.”

By: Oscar Del Santo

Oscar Del Santo — Sun, 04 Oct 2009 21:51:35 +0000

Right on the money Billy. The days are monologuing and one-way communication are over for marketing and PR.

By: Janssen

Janssen — Sun, 04 Oct 2009 20:03:02 +0000

Hi Billy,

When I see stuff like this : http://www.flashforwardexperience.com/, I think that video is already a part of the social media eco-system …

cheers

Patrick

By: Carla Moss

Carla Moss — Sun, 04 Oct 2009 19:01:03 +0000

Well said Billy.