Mediapost’s Joe Mandese is leading a panel discussion on “nomadic consumers and nomadic media,” with Alan Cohen from Initiative, Cathleen Campe from RPA, Shawn Gold from Social Approach (and formerly MySpace) Ed Montes of MediaContacts and Scott Sorokin from Carat.

Kicking off the panel, for some reason, is a check in on which candidate the panelists are endorsing. A good laugh from “Obama probably looks better than Hillary at 3 in the morning.”

Widgets again? Yep. Jeez. I’ve tuned out for a bit. Too much widget chat at the show, but I’ve had some healthy conversations with people about them and how they may put an emphasis back on Marketing 101. What are your goals, and does a widget help you achieve them? But we digress….

The core issue is media fragmentation, reach and frequency, and the thinking that needs to go into developing a holistic marketing plan rather than just a media plan (see previous post).

Radio used to be scary because there were 1,000 radio stations. Now the issue has magnified. But social media enables consumers to say “I’m not going to have ads that I don’t want on my Facebook page.”

But there’s still a built in fall back that TV has reach and is a safety vehicle for marketers. “Broadcast is dead is one of the silliest things people are saying right now.”

Tags: media planning, OMMA, widgets

This entry was posted on Tuesday, March 18th, 2008 at 12:16 pm and is filed under Events, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.