Comments on: OMMA Afternoon Keynote: John Swigart, CMO, eSurance http://www.onlinevideowatch.com/omma-afternoon-keynote-john-swigart-cmo-esurance/ Watching the Business of Watching Online Tue, 02 Dec 2008 03:13:25 +0000 http://wordpress.org/?v=2.5.1 By: ashu garg http://www.onlinevideowatch.com/omma-afternoon-keynote-john-swigart-cmo-esurance/#comment-10480 ashu garg Thu, 20 Mar 2008 05:30:35 +0000 http://www.onlinevideowatch.com/omma-afternoon-keynote-john-swigart-cmo-esurance/#comment-10480 While OMMA Hollywood was a smaller regional version of OMMA NY, it brought together all the key stakeholders in the digital ecosystem – “creatives”, media types, advertisers, publishers, ad technology vendors, digital studios, MSFT and GOOG. The notable exception was YHOO, but then, they probably have bigger fish to fry! I had 6 key takeaways from OMMA 1.On-line Video is finally here and will change both traditional media as well as drive the next wave of growth of digital advertising 2.Improving digital advertising effectiveness is on the agenda for most industry participants 3.Folks are concerned about the recession and its impact on the overall on-line advertising market and on start-up activity 4.The "Momentum" effect 5.The shift in power between media and creative agencies 6.The increasing focus on metrics and measurement For more details about these themes, read my blog at http://ashugarg.spaces.live.com/ While OMMA Hollywood was a smaller regional version of OMMA NY, it brought together all the key stakeholders in the digital ecosystem – “creatives”, media types, advertisers, publishers, ad technology vendors, digital studios, MSFT and GOOG. The notable exception was YHOO, but then, they probably have bigger fish to fry!
I had 6 key takeaways from OMMA
1.On-line Video is finally here and will change both traditional media as well as drive the next wave of growth of digital advertising
2.Improving digital advertising effectiveness is on the agenda for most industry participants
3.Folks are concerned about the recession and its impact on the overall on-line advertising market and on start-up activity
4.The “Momentum” effect
5.The shift in power between media and creative agencies
6.The increasing focus on metrics and measurement

For more details about these themes, read my blog at http://ashugarg.spaces.live.com/

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