OMMA Afternoon Keynote: John Swigart, CMO, eSurance
in the first keynote of the afternoon, Keeping Up in the Digital Age, eSurance’s Chief Marketing Officer, John Swigart provides the audience with 3 key lessions:
1- The Triumph of Action
2- No Media is Dead
3- The Defeat of the Uncertainty Principle
Unfortunately, insurance is a pretty stale topic to wrap these lessons around. The guy sitting next to me just asked me, “Is this guy at the right conference?” Ouch. Rough room.
March 20th, 2008 at 12:30 am
While OMMA Hollywood was a smaller regional version of OMMA NY, it brought together all the key stakeholders in the digital ecosystem – “creatives”, media types, advertisers, publishers, ad technology vendors, digital studios, MSFT and GOOG. The notable exception was YHOO, but then, they probably have bigger fish to fry!
I had 6 key takeaways from OMMA
1.On-line Video is finally here and will change both traditional media as well as drive the next wave of growth of digital advertising
2.Improving digital advertising effectiveness is on the agenda for most industry participants
3.Folks are concerned about the recession and its impact on the overall on-line advertising market and on start-up activity
4.The “Momentum” effect
5.The shift in power between media and creative agencies
6.The increasing focus on metrics and measurement
For more details about these themes, read my blog at http://ashugarg.spaces.live.com/