A new Nielsen Online report shows that Senator Barack Obama is dominating the other candidates in campaign video views (press release PDF).

The report shows Obama with 518,000 unique video viewers consuming more than 820,000 streams of content, and averaging 16 minutes per user. Hillary and McCain lag behind with 351,000 and 38,000 unique viewers, consuming 551,000 and 66,000 streams respectively. Obama simply trounces his competitors in time spent, with nearly 4x Hillary’s 4.8 minutes per viewer, and McCain’s 1.5 minutes per viewer.

Head over to MarketingCharts for the graphs.

Tags: clinton, mccain, obama, online video, Politics

This entry was posted on Wednesday, April 23rd, 2008 at 10:22 am and is filed under Content, News, Politics, Streaming, Video Research, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.