For those of you in New York City, there are some great events coming up next week.

On Monday, the NY Video 2.0 Meetup will be held at Columbia B-school. Dan Rayburn, of Streaming Media fame, will be moderating a panel that explores new video formats.

Similar to the panel held at Dan’s Streaming Media East conference, the discussion will focus on “What’s Next for Online Video Advertising?”

As online video advertising evolves in the coming months and years, technologies and business models will naturally extend beyond those in practice today. New means of creating ad revenue are on the horizon from options like sponsorships in the form of product placement and brand “overlays,” pre-roll teasers that encourage post-roll clicks and more effective use of in-banner video. This discussion will focus on how these new business models and ad formats can be applied and we will also discuss if anyone is making money with online video advertising and the going CPM rate for video ads.

The Panelists:

Kevin J. McGurn, VP, Advertising, NBCU; Jeff Minsky, Director of Digital Media, OMD; Robert Victor, Product Manager, Emerging Media, DoubleClick; and Jed Savage, EVP, Strategy and Development, ScanScout.

Tuesday, the New York Tech Meetup will take over the Great Hall at Cooper Union for networking and new product demos. Already more than 400 people have RSVPd for NY Tech.

And Wednesday, Widgetcon will be held at Tribeca Cinemas. This is an all day invite-only event that I personally will not be requesting an invite to. While it sounds cool (in that geeky techie sense of the word), if I had to choose one place in Manhattan I least want to spend a day-long conference, Tribeca cinemas and their ancient, poorly-padded theater seats is it. I’m sure other techie bloggers will blog it.

If you’ll be at any of these, drop us a line.

This entry was posted on Friday, July 6th, 2007 at 10:39 am and is filed under Events, Execs, Web 2.0, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.