This week, TV Week’s New Media Minute with Daisy Whitney takes an exclusive look at Hulu’s demographics, comparing numbers from Hitwise and Nielsen to see who’s tuning into Hulu. (Hint: both my parents watch it.)
She also takes a quick look at Revision3’s Internet Superstar, a podcast I’ve been grabbing through the Zune Marketplace for the past few weeks.
Hulu’s traffic stats will always be misleading since their business model focuses primarily on pushing content out to distribution partners (Veoh, MSN, AOL, blogs, etc.).
Traffic coming directly to Hulu’s site is icing on the cake and almost certainly different than their overall viewing audience.
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