MTV is rolling out their Video Remixer service, allowing fans to create mash-ups of their favorite videos, and providing the network another source of online ad revenue.
According to the Billboard article, a remix contest for Kelly Clarkson’s latest video received more than 750 submissions, with five of them viewed more than 1,000 times. Only 30 gained more than 100 viewers, while 360 received less than 10.
Eyespot claimed better numbers on their Lil’ Mama mashups. According to Eyespot, 1,500 members mashed up Lil’ Mama’s “Lip Gloss” since April 16, with 40,000 total views. The most popular of which had more than 10,000 hits.
I certainly agree with the mash-up strategy, and it offers another way for advertisers to associate themselves with an artist. However, I’m underwhelmed by those numbers considering Kelly Clarkson’s overall popularity. I know she’s been waning lately, but that seems like a surprisingly low number of participants for such an engaged and tech-savvy audience.
Curious what you think. Is 750 a good number? Is 5000 views for the top 5 mash-ups impressive to you?