Move Upgrades Analytics Tool
Move Networks today announced they will upgrade their analytics and reporting tool ahead of the 2008-2009 television season. Move Monetize 2.0 will include:
•Improved Viewership Reports
o Create reports showing details on partner site, screener and ad campaign viewership.
o View information on the number of unique viewers watching an Internet television program for time periods ranging from minutes to years.
o Capture information on drop-out points, rewind activity and click-throughs
•Improved Program Reports
o Secure viewership details on a particular program, program episode, or even episode segment
o See which programs are being watched on which days, at which times, in which geographical areas.
•Improved Streaming Reports
o Learn the Bit rates and Gigabits served by the Move Media player, as well as the quality of service, quality of experience, and the cost of service.
•New “Top” Lists
o Quickly view top programs, episodes, viewing days and times, locations, bit-rates and affiliates.
•More Custom Reports
With such specific data at the disposal of network executives, who needs Nielsen?
Tags: analytics, Move Networks, reporting