Receiving a shot of much needed optimism, The New York Post has selected Roo Media to add video and video ads to their site, NYPost.com

While it isn’t as respected as the Wall Street Journal, according the announcement the NY Post is the 5th largest paper in the country and the fastest growing. While I’d hardly be using The Post as a testbed for WSJ.com, this could be a sign that good ol’ Uncle Rupert has been satisfied with the video platform’s performance on his other properties that are using it, including The Times of London, The Sun and The Australian.

According to a Roo spokesperson, NYPost.com averages around 147,000 daily visitors at 6.9 minutes per average visit.

Back in January, Roo announced that News Corp had become a strategic investor in the company, receiving a 5 percent interest of ROO, and an additional 5 percent based upon revenue-based milestones from ROO’s products and services. At that time, Roo Stock was hovering between $3-$4, but has since plummeted to around $.75.

(As previously noted, I am an owner of Roo stock)

This entry was posted on Thursday, September 20th, 2007 at 9:29 am and is filed under Deals, News, Streaming, advertising, technology, video syndication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.