Skipping the weekend and jumping right to Monday, don’t miss the IAB’s Marketplace event series, this time focusing on Ad Networks and Exchanges.

Ad networks and exchanges are changing the world of online advertising. How much do you know about them and how do they affect you?

At this one-day education packed event, you will:

* Learn how to protect your brand and clients as you gain an understanding of where and in what context your ads appear
* Gain an objective overview of ad networks and exchanges from top industry analysts from ThinkEquity and receive a copy of their exclusive industry report featuring an in-depth analysis of the network and exchange landscape
* Understand key strategic considerations each marketer, agency and publisher must weigh when incorporating networks and exchanges into a media plan
* Learn both the positives and negatives of networks and exchanges, as well as other factors to address when deciding if, and in what capacity, networks and exchanges make sense for you
* Meet the ad networks and exchanges who are changing the game and find out if and how they can benefit you

We’ll be there. If you are curious how ad networks and exchanges can help you, you should be there too.

Tags: , IAB

This entry was posted on Friday, March 28th, 2008 at 10:10 am and is filed under Events, Video Research, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.