Display advertising on mobile devices, Google launched it this week, MSN and Yahoo! have been doing it for longer, but really, is a mini banner ad a useful marketing device?

The answer for Google, I guess, is “it can’t hurt,” if other companies offer mobile display ads, Google might as well compete, but when will the innovation come? It seems to me that mobile advertising more than any other form of advertising should be about targeting, hyperlocal.

Above: Google Mobile Display Ad Formats

A banner on my cell phone is just another obnoxious distraction, which like traditional banners will become noise on a page my eyes adapt to naturally avoid. Not something that I will click on. This at least, is a step in the right direction.

Tags: google, mobile display advertising, msn, spike lee, yahoo

This entry was posted on Thursday, April 24th, 2008 at 11:49 am and is filed under News, advertising, mobile, technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.