Major League Baseball is testing Teletrax digital watermarking technology reports Broadcasting & Cable. MLB becomes the first sports league to protect its content this way and joins broadcasters CBS, FOX, ABC & NBC already using Teletrax.

A division of Medialink, Teletrax enables broadcasters to embed an invisible digital watermark “by subtly manipulating the noise that naturally occurs in moving images”

The company also provides global monitoring, providing “full details of the station and location where your video was aired as well as the section of your footage used and the duration of broadcast.” So you can send them an invoice.

Teletrax has this down to a science for broadcast, showing how successful digital watermarking can be. But when you compare that to the state of online DRM, there’s still a long way to go.

This entry was posted on Tuesday, October 2nd, 2007 at 11:51 am and is filed under Copyrights, DRM, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.