Microsoft has done an incredible job of cross-promoting Halo 3, one of the biggest video game launches in years on the Xbox with Silverlight, one of their biggest technology releases in years.

Across the web, if you have Silverlight installed, you will see Halo 3. Microsoft’s homepage features a Silverlight ad for the game, and the website of agency AKQA which designed the Halo 3 site is similarly skinned to drive visitors to Halo3.com, an amazing example of Silverlight design.

When you consider Microsoft’s vertical integration, now owning hardware, content distribution and promotion across their various product lines it’s clear that we can expect to see a lot more of this type of thing in the future.

This entry was posted on Thursday, September 27th, 2007 at 12:18 am and is filed under News, Video Portals, advertising, technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.