There are lots of cool companies, technologies and ad formats out there. But without metrics, “cool” ain’t worth much. So who is helping people figure out just how cool their ads are? Visible Measures is one of those companies. I’ve had the pleasure of chatting about the industry, and not the industry, with Matt Cutler, Visible Measures’ vice president of marketing & analytics, at the past few trade shows. Beet.TV grabbed a few minutes of Matt’s time at OMMA Video earlier this week, and let the MIT grad explain what’s behind all this engagement and metrics stuff. Watch……

Tags: matt cutler, metrics, omma video, online video, visible measures

This entry was posted on Wednesday, June 18th, 2008 at 5:29 pm and is filed under Convergence, Execs, News, Streaming, Video Research, Web 2.0, WebTV, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.