Matt Cutler, VP of Marketing & Analytics, Visible Measures

There are lots of cool companies, technologies and ad formats out there. But without metrics, “cool” ain’t worth much. So who is helping people figure out just how cool their ads are? Visible Measures is one of those companies. I’ve had the pleasure of chatting about the industry, and not the industry, with Matt Cutler, Visible Measures’ vice president of marketing & analytics, at the past few trade shows. Beet.TV grabbed a few minutes of Matt’s time at OMMA Video earlier this week, and let the MIT grad explain what’s behind all this engagement and metrics stuff. Watch……