Still comScore’s keynote. Online video is helping advertisers reach elusive audiences and offers better engagement. Reach and frequency are mandatory metrics for grabbing traditional ad dollars. And a reminder that the click-through is not a branding metric!

Measuring latent conversions and offline impact will show a higher, true ROI to your online marketing investment.

Tags: comscore, conversions, engagement, online video, ROI

This entry was posted on Monday, March 17th, 2008 at 11:39 am and is filed under Video Research, Web 2.0, WebTV, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.