comScore’s Gian Fulgoni is addressing the cookie deletion issue during his keynote. 30% of users delete cookies monthly, but those deleters are doing so 4x per month. That means that publishers show FIVE unique users for one computer.

The good news, according to Gian, is that search drives buying. 63% of users take some sort of direct, latent action after searching online for products. So no matter how you count, online is still working hard for marketers.

Tags: comscore, cookies

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