Continuing the hit parade of A-list actors making their foray into the online video world, former Friend Lisa Kudrow will be starring in “Web Therapy,” a branded entertainment effort for Lexus.

Unlike the “Smart Girls at the Party,” with Amy Poehler, introduced last week by ON Networks, Kudrow’s series is conceptualized, created and delivered by the brand. Sandy Blanchard, owner experience manager at Lexus’ marketing division told the Hollywood Reporter that the luxury cars will only be woven into the stories “when relevant and appropriate.” That said, there were no additional syndication partners mentioned, leaving us to believe that users will have to visit the L Studio to take in the show (and the brand), or rely on folks like us to embed it for you.

Oddly, she also told the HR that, “We kind of look at ourselves as a broadband HBO.” But as previously mentioned by OVW, HBO is broadband HBO.

Tags: kudrow, lexus

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