LG, makers of plasma and LCD televisions, are launching a new user-generated video contest called “Life’s Good When…”, on a YouTube page created to host it.
Users are asked to submit short videos (15-30 seconds long) that express an experience, moment, feeling, or event that has made life good for them. There have been about 700,000 video views already, and there are nearly 600 submissions.
The goals of this branding initiative are awareness of the brand, engagement with the brand, and to enforce the brand as it relates to their philosophy “life’s good.”
Head on over and let us know what you think of the submissions, or go ahead and make one yourself. Hell, $18,000 is one large plasma!