Leaving it to the Pros: Second City Goes Online
There continues to be a very bright light at the end of the content tunnel for those of us looking for more than YouTube clips to define the online video industry.
The Hollywood Reporter’s Alex Woodson today writes that Chicago’s Second City comedy troupe will be bringing their skills online in a joint venture with Media Rights Capital. MRC previously announced deals with Raven-Symone and Seth MacFarlane, putting the smart money on people who know how to create good content for any medium.
Second City’s Quarantine will launch with “six or seven” mini-shows and be syndicated across a number of yet unnamed syndication partners. As Second City already has a division dedicated to doing corporate events, MRC digital media president Dan Goodman told the Hollywood Reporter that Quarantine will provide “interesting and innovative” opportunities for marketers, and it plans to “bring brands into the story.”
Tags: , Media Rights Capital, second city
May 7th, 2008 at 4:32 pm
The viewer in me celebrates. The marketer in me celebrates. The creator in me worries that the amateur’s moment in the sun is fading as eyeballs shift to better content. Hopefully better content will increase YouTube’s reach into a broader audience and grow the pie. I don’t mind a smaller piece of a bigger pie.
May 7th, 2008 at 6:18 pm
[...] Online Video Watch wrote an interesting post today on Leaving it to the Pros: Second City Goes OnlineHere’s a quick excerpt There continues to be a very bright light at the end of the content tunnel for those of us looking for more than YouTube clips to define the online video industry. The Hollywood Reporter’s Alex Woodson today writes that Chicago’s Second City comedy troupe will be bringing their skills online in a joint venture with Media Rights Capital. MRC previously announced deals with Raven-Symone and Seth MacFarlane, putting the smart money on people who know how to create good content for any medium. [...]