Comments on: Kimmel’s “‘F*cking Ben Affleck” Goes Viral http://www.onlinevideowatch.com/kimmels-fcking-ben-affleck-goes-viral/ Watching the Business of Watching Online Thu, 20 Nov 2008 11:26:38 +0000 http://wordpress.org/?v=2.5.1 By: Corey Kronengold http://www.onlinevideowatch.com/kimmels-fcking-ben-affleck-goes-viral/#comment-9416 Corey Kronengold Thu, 28 Feb 2008 04:52:55 +0000 http://www.onlinevideowatch.com/kimmels-fcking-ben-affleck-goes-viral/#comment-9416 Oh, and how many advertisers are lining up to sponsor "I'm F*cking Matt Damon and/or Ben Affleck" anyway? I mean BEFORE it went viral. I've been talking to a bunch of people from different areas of the industry while preparing for the upcoming OMMA Hollywood conference, and I've had a few conversations about legal concerns lately. Lots of "What ifs" that this clip perfectly exemplifies. How many 12 year old kids are embedding this clip onto their MySpace and Facebook pages even though the content is from "late night" TV? Who's responsibility is that? Oh, and how many advertisers are lining up to sponsor “I’m F*cking Matt Damon and/or Ben Affleck” anyway? I mean BEFORE it went viral.

I’ve been talking to a bunch of people from different areas of the industry while preparing for the upcoming OMMA Hollywood conference, and I’ve had a few conversations about legal concerns lately. Lots of “What ifs” that this clip perfectly exemplifies. How many 12 year old kids are embedding this clip onto their MySpace and Facebook pages even though the content is from “late night” TV? Who’s responsibility is that?

]]> By: Corey Kronengold http://www.onlinevideowatch.com/kimmels-fcking-ben-affleck-goes-viral/#comment-9415 Corey Kronengold Thu, 28 Feb 2008 04:40:28 +0000 http://www.onlinevideowatch.com/kimmels-fcking-ben-affleck-goes-viral/#comment-9415 Gotta love our blog. You mention that NBC.com has enabled embedding albeit with a big ass ad for NBC below it. If people want to share content freely, we get back to the value exchange. Yes, you can post our content on your blog. And our advertiser makes that possible. Or, we could look like the big bad bully record industry, suing everyone who grabs a clip and puts it on their site. All of this advertising will make all that content free. Short clips will have a logo or "bug" attached. Better content could support a bug or an overlay or short pre-roll. And before you watch your 30 minutes of sitcom, you'll see a pre-roll or some sort of rich media interstitial that hopes to keep you there longer than the :30 second countdown. All will support opt-in, richer experiences for when your ADD kicks in, or you realize that you simply don't want to watch that clip your buddy sent you. Will someone please tell me why that seems so unreasonable in exchange for free content? Gotta love our blog. You mention that NBC.com has enabled embedding albeit with a big ass ad for NBC below it. If people want to share content freely, we get back to the value exchange. Yes, you can post our content on your blog. And our advertiser makes that possible. Or, we could look like the big bad bully record industry, suing everyone who grabs a clip and puts it on their site.

All of this advertising will make all that content free. Short clips will have a logo or “bug” attached. Better content could support a bug or an overlay or short pre-roll. And before you watch your 30 minutes of sitcom, you’ll see a pre-roll or some sort of rich media interstitial that hopes to keep you there longer than the :30 second countdown. All will support opt-in, richer experiences for when your ADD kicks in, or you realize that you simply don’t want to watch that clip your buddy sent you.

Will someone please tell me why that seems so unreasonable in exchange for free content?

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