JumpTV DOES NOT Close Ad Sales (updated)
UPDATE: I received an email from NeuLion correcting the information contained in Mel Adler’s email. NY & LA sales offices are still open, and Mel is no longer an employee of the company, and was not an employee at the time he sent the letter. NeuLion and JumpTV are still very much in business, and in growth mode.
In a letter to not-sure-who, Mel Adler sent the following note:
As some of you may now know, JumpTV/ Neulion decided to close their advertising sales offices in NY, LA and Chicago last Tuesday. Until further notice, please direct any sales inquiries to their Sanford Florida office at 407-936-0800.
Over the past year, working with so many talented online media professionals has been one of the most fulfilling experiences of my career. So, thank you all!
When Jump decided to insert advertising into its paid subscription streams last year, there was little research with regard to audience acceptance and possible churn. What evolved was a state of the art, in-stream marketing experience. At our height, comScore ranked JumpTV as the most engaged video sports site, reaching 3-4 million monthly uniques (don’t get me started on video measurement panels). For perspective, four million people is about how many the Yankees draw to the Stadium in a season. And although I have no delusions about my two loves - baseball and streaming media, becoming equally popular, it’s still a nice coincidence.
I look forward to working with each and every one of you again in my next ‘Excellent Adventure’
September 22nd, 2008 at 10:12 pm
Either the sales dept is closed or it’s not. Which is it? So many people are not laid off if these sales offices are still open. And this is growth mode?
September 23rd, 2008 at 8:04 am
We’re open for business!
September 23rd, 2008 at 9:49 am
They are open. For clarification, I received a mass email from Mel Adler, the former head of sales of JumpTV. I published the email that I received in the blog post.
I was then contacted by the current VP of Ad Sales for NeuLion, who took over JumpTV. They are open, and according to them, they are growing. Thought I was clear about that in the update, but I guess not.
Sorry for the confusion, but the situation is that a former employee was giving out incorrect information. I spoke with the current team at NeuLion, and they read the update and deemed it to be correct. I didn’t want to turn the story into a he said / she said, or spread false rumors or be a gossip monger. Just wanted to correct it. We were going to remove the post entirely, but thought it was better to correct the information rather than just delete it.