Updated: More than 55 million homes will could be interactive TV-enabled by the end of 2009. according to research firm SNL Kagan, a number expected to reach 75 million by the end of 2010. Currently there are 30 million homes capable of receiving interactive programming as a result of the NDS and OpenTV standards employed by DirecTV and DISH Network, respectively.
Research firm SNL Kagan expects the Enhanced TV Binary Interchange Format (EBIF) standard will be rolled out to an additional 25 million-plus digital cable and Verizon FiOS subscribers this year. In the meantime, ESPN recently became the first U.S. network to announce they will soon go fully interactive 24/7. In other words, this year should be a tipping point for interactive TV.
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